By Brittany Berger, Account Executive for RunPhones and The Penn State Computer Store
Happy Valley Communications
HVC was READY and SET to take on another semester with Acoustic Sheep and their latest product, RunPhones. The team developed a plan to recreate the popular Burma-Shave campaign, using signs about RunPhones in a local race for runners to observe. After selecting the Nittany Valley Half Marathon to implement the campaign, the team picked up speed researching national media contacts, creating press materials, pitching and brainstorming the catchy phrases displayed the day of the race.