Holiday Season Shopping
The holiday shopping season has started. Our sales this past week have started to increase. Although the competition for customer attention is up during this season, people seem to be more open to spending money. We are ramping up our advertising efforts. In a few weeks, we're sponsoring another episode of Grammar Girl. She's touring the country giving out SleepPhones at each book signing location. We're sending out emails to previous customers and mailing list subscribers. We'll do more promotions on Facebook and Twitter too. Maybe local radio. We tried an ad in Newsweek, which was an expensive flop. Haven't seen much results with RevTwt yet. I'm going to work with a local photographer to get more model pictures with the newest design. As we think of more things, we implement those.