AcousticSheep, LLC is located in Centre County, just minutes from Penn State University, where me (the CEO) and my husband (the CTO) continue to work. We're very lucky to be here because we have easy access to tremendous talent and enthusiasm for our business. Penn State Outreach has been instrumental in helping us grow as a small business.
One of the first steps in establishing a company is choosing a name. This is a critical step, greatly impacting marketing, operations, and ultimately, success.
Unique and memorable It doesn't need to be anything fancy, but it needs to be unique. Do a Google search on the name you choose. Ideally, nothing should show up. For example, I just looked up Mary's Cleaning Service, and all of the entries on the first page of Google were for different businesses. If you chose that name, someone looking for your business online may have a hard time finding it.
Now that we're getting busier, I have to start delegating work! Besides, I'm not very good at many things. I'm okay at many things, which has gotten us by so far. But there comes a point in a business where it needs to start looking more professional.
I've been buying boxes from Uline's box stocks. They aren't custom, but they have so many sizes that I can usually find something that fits well enough. They are fast, shipping from about 2 hours away. Unfortunately, they don't have anything close to what I would need to minimize wasted packaging per the requirements of our manufacturer's rep. So I have to start using custom-size boxes.