As a new mom, I have an interrupted sleeping schedule. The baby wakes me up for frequent feedings at night, and sometimes I have a hard time getting back to sleep. There are so many things to worry about! Was he fussy because of something I ate? Should I have changed his diaper? Maybe I should get out of bed to order that attachment for the baby carrier from Amazon... But I might have to get up again in two hours, so I should just get back to sleep.

Despite these economic times, we've continued to add more help! And we continue to pay them a decent wage. SleepPhones currently employs 8 part-time workers. 3 of them live within walking distance, so they don't even have to drive to work. I think it's great they don't have to drive to work, which saves them gas money and creates less pollution.

The truth is, so many people are posting press releases now that search engines are the only things reading them. So unless a search engine finds enough good keywords in there, no one will read it. Journalists and bloggers doing research on a topic will likely just do a search for the most relevant keywords. Therefore, just as important as readability or conveying important information is making sure the machines like it. That means optimizing search engine scores. For press releases, I like to choose 3-4 keywords to target. Often, we want insomnia and snoring.

Sheepy has a brother!