One of the banes of online retail is cart abandonment. I heard one statistic where it was about 50%. That means of the people who put something into their shopping carts, only about 50% actually complete the checkout process. That's why big retailers do the One-Click thing, so if you decide to buy it, you click once, and the order is placed. You don't have 3-5 more pages of filling in your credit card information, filling in your address, checking the shipping charges, and reviewing, and then clicking the final okay.
After fiddling around with the checkout process for a month, we managed to get PayPal order processing working!
Up until recently, we could only take PayPal when someone "sent" money to us and told us what they wanted in the comments. Overall, it worked surprisingly well. Nearly everyone remembered to add in the shipping, pay in USD and not their overseas dollar system, and write down exactly what they wanted.
The inventors of RealSleep were interviewed at Boston's NPR station. You can listen samples of the RealSleep CD at "Music That Messes With Your Brain To Help You Sleep."
Over time, we've noticed that black SleepPhones seem to be the most popular color. It's a particular problem right now because we're sending out a big wholesale order to ThinkGeek. They order all black ones, so our inventory is very low now. We're focusing on making more right now, but we may have a few days where we can't keep up. Our high school student employee is not really obsessive-compulsive as these pictures might suggest. He's the one who packs these. But I might be! I love how they line up!
We're big fans of ThinkGeek. My last Valentine's present and birthday present were both from there apparently. And I loved the gifts! I've been using them for the garden. I guess that makes me a geeky gardener? So after seeing various inferior headphones advertised on there, we decided that we've got to have SleepPhones in there.