Cart Abandonment
Submitted by Wei-Shin Lai MD on Wed, 06/09/2010 - 17:00
One of the banes of online retail is cart abandonment. I heard one statistic where it was about 50%. That means of the people who put something into their shopping carts, only about 50% actually complete the checkout process. That's why big retailers do the One-Click thing, so if you decide to buy it, you click once, and the order is placed. You don't have 3-5 more pages of filling in your credit card information, filling in your address, checking the shipping charges, and reviewing, and then clicking the final okay.








